Founded in Neuchatel, Switzerland, sooon's early focus was on revolutionizing the watch industry through digital designs that allowed individuals to express their unique style and personality. As the brand gained traction and captured the attention of watch enthusiasts worldwide, it became clear that sooon had the potential to redefine the intersection of technology and luxury.

Driven by a relentless pursuit of innovation, sooon made a strategic decision to shift its focus to new and emerging technologies, while staying true to its roots and DNA. Recognizing the transformative power of data science, blockchain, and other cutting-edge advancements, sooon embarked on a journey to harness these tools and unleash creativity in unprecedented ways.

In February 2022, sooon achieved a significant milestone when it was acquired by the Watch Connaisseur Project (WCP) group. This acquisition provided sooon with the resources and support needed to expand its reach and continue its mission of pushing the boundaries of marketing and technology in the luxury lifestyle industry.

With the move to La Chaux-de-Fonds, the historical birthplace of Swiss watchmaking, sooon found itself immersed in a rich heritage of craftsmanship and innovation. This new location served as a source of inspiration and collaboration, enabling sooon to further refine its expertise and deliver exceptional solutions to its clients.

Today, sooon stands as a leading force in the realm of integrated marketing solutions, blending the worlds of creativity and technology. With its unwavering commitment to unleashing creativity through the application of emerging technologies, sooon continues to shape the future of the luxury lifestyle industry and redefine what's possible in the digital realm.